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Self Improvement

How to Love Yourself and Be Confident: 13 Powerful Habits for Women

When it comes to how to love yourself and be confident, many of us like to believe we’ve got it figured out—or at least that we should have by now.

But the truth is, so many women quietly struggle with self-doubt and low self-esteem.

We’re often our own harshest critics—quick to spot every flaw, replay every mistake, and dwell on everything we think we could have done better.

Yet, when it comes to uplifting others, we can be so sweet and supportive.

We’re the first to cheer on our friends, remind them of their strengths, and offer kind words when they’re feeling down.

So why is it so hard to show ourselves that same love and encouragement?

In this article, I’ll share my own struggles and lessons learned on this journey toward self-love and confidence.

Together, we’ll explore why so many of us find it hard to value ourselves, what keeps us stuck in these cycles, and, most importantly, I’ll share tips to help you break free and truly learn how to love yourself and be confident.

Ready? Let’s dive in!

My Story: How I Learned to Love Myself and Be Confident

For me, learning to love myself and be confident felt like hitting the refresh button on life.

I spent years trapped in a cycle of depression, self-criticism, and toxic relationships.

Looking back, I can see the roots of this struggle stretch all the way back to my childhood.

Growing up in a narcissistic family, I was often on the receiving end of harsh words and constant criticism.

I was taught that self-love was selfish and that true worth came from serving others.

Without even realizing it, I carried those beliefs into adulthood, always putting myself last.

Unhealthy habits started to take over my life, and I kept falling into toxic relationships—searching for love and validation from others when, in reality, I needed to be giving that love to myself.

One day, I had a moment of clarity.

I realized how much energy I was pouring into building other people up, supporting them, and helping them reach their goals.

And you know what? It worked.

Their confidence grew, their lives improved—but mine stayed the same.

I was still stuck, still unhappy, still feeling empty despite all the effort I was putting in.

I got so tired of carrying everyone else’s burdens while ignoring my own.

I was sick of watching others thrive while I felt drained and invisible.

That’s when I decided it was time to shift my focus inward.

It was time to stop waiting for someone else to love me the way I wanted to be loved—and start showing up for myself.

Learning to love myself wasn’t easy, and it didn’t happen overnight, but it’s been the most life-changing decision I’ve ever made.

Why Do Women Struggle to Love Ourselves?

Learning how to love yourself and be confident shouldn’t feel so hard, yet for so many women, it does.

Why is that?

The truth is, most of us have been conditioned—sometimes in obvious ways, sometimes in subtle ones—to measure our worth by impossible standards and external validation.

Here are some important reasons why self-love often feels out of reach:

1. Society’s Impossible Job Description for Women

From a young age, women are handed a long list of unwritten rules:

Always be kind, never too assertive.

Be ambitious but always put others first.

Be effortlessly beautiful and perfect, never show any flaws.

We’re expected to excel in our careers while also maintaining perfect homes, relationships, and appearances.

It’s a standard no one can fully meet, yet we often tie our self-worth to how well we perform in these roles.

2. Confusing Self-Love with Self-Indulgence

There’s a misconception that self-love means giving yourself whatever you want whenever you want it—endless treats, lazy days, and unchecked indulgence.

But real self-love is about showing up for yourself consistently, even when it’s hard.

It’s holding yourself accountable with kindness, caring for your needs, and offering yourself patience when you fall short.

3. Conditional Self-Worth

Many of us were taught—directly or indirectly—that love must be earned.

Whether it was through good grades, pleasing others, or meeting societal expectations, we learned that approval equaled value.

This conditional way of thinking makes self-love feel like something we have to “deserve,” instead of something we inherently have a right to.

4. The Inner Critic Runs the Show

We all have that little voice in our heads—the one that points out every mistake, every flaw, and every way we could’ve done better.

This inner critic doesn’t care if we’re already doing our best; it just wants to keep us on edge.

Instead of offering ourselves grace or compassion, we listen to that voice, believing its harsh words are the truth.

5. Emotional Suppression and ‘Being Strong’

Women are often told to “stay strong,” “stop overreacting,” or “not be so emotional.”

Over time, we learn to bottle up our feelings to appear “put together.”

But suppressing emotions doesn’t make them disappear—it just buries them deeper, leaving us stressed, anxious, and out of touch with what we really need.

6. The Pressure to Always Be ‘Selfless’

Many women grow up with the belief that our value lies in how much we can give to others.

Being a good daughter, partner, mother, or friend often feels tied to self-sacrifice.

But when we constantly put everyone else first, we end up drained, resentful, and unable to care for ourselves in the way we deserve.

7. Social Media and Comparison Culture

Scrolling through filtered photos and carefully curated highlight reels can leave us feeling like we’ll never measure up.

Even when we know those images aren’t the full story, it’s hard not to compare ourselves.

Social media amplifies our insecurities, making self-love feel even more out of reach.

8. Self-Love Feels Unfamiliar or Uncomfortable

For many women, self-love isn’t something we were taught—it feels foreign, even selfish.

If you grew up in an environment where your needs were dismissed or overlooked, loving yourself might not feel natural at first.

But self-love, like any skill, can be learned with time, effort, and patience.

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How to Love Yourself and Be Confident

1. Speak to Yourself Like a Friend

Pay attention to the way you talk to yourself, especially when you’re feeling insecure or when things don’t go as planned.

Would you say those same words to your best friend if she was struggling?

Probably not.

So why say them to yourself?

Replace harsh self-talk with kindness and encouragement.

Speak to yourself with the same warmth and understanding you’d offer someone you care about.

Example: Instead of saying, “I’m such a failure,” try, “I made a mistake, but that doesn’t mean I’m a failure. I’m learning, and I’ll do better next time.”

2. Stop Comparing Yourself to Others

Comparison is one of the quickest ways to feel inadequate.

Social media and even real-life glimpses into someone else’s world only show highlight reels—not the full picture.

Behind every success story are struggles, sacrifices, and failures you might never see.

Instead of measuring your life against someone else’s, focus on your own progress and what makes your path special.

Celebrate your wins, appreciate your growth, and set goals that matter to you.

Affirmation: “I am on my own path, and it’s unfolding in its own time.

3. Allow Yourself to Feel Your Emotions

It’s easy to fall into the trap of trying to seem strong, unbothered, or “easygoing” to avoid conflict or appearing weak.

But holding your emotions in doesn’t make them disappear—it just buries them where they fester, grow heavier, and eventually spill out in ways you can’t control.

Those bottled-up feelings can show up as random outbursts, passive-aggressive comments, or even physical tension in your body.

And often, they hurt you more than anyone else.

Give yourself permission to feel whatever you’re feeling—whether it’s sadness, anger, disappointment, or frustration—without shame or guilt.

Cry if you need to.

Vent to a friend or journal it out.

Take a quiet moment to sit with your feelings instead of rushing to push them away.

The goal isn’t to wallow or let those emotions define you—it’s to acknowledge them, process them, and let them move through you naturally.

Affirmation: “It’s OK to feel this way. My emotions are valid, and I will let myself process them in a healthy way.”

4. Set Boundaries Without Guilt

Loving yourself means protecting your time, energy, and peace of mind.

If something—or someone—feels draining, it’s OK to say no without feeling guilty.

Boundaries aren’t mean, rude, or selfish.

They’re a way of communicating your needs and showing respect for your own wellbeing.

Example: Instead of over-explaining, try saying, “I’d love to help, but I can’t take that on right now.”

5. Learn to Enjoy Your Own Company

Loving yourself means being comfortable spending time alone without constantly seeking validation or distraction from others.

Sometimes we cling to unhealthy relationships or surround ourselves with people who don’t treat us well because we’re afraid of being alone.

But your worth isn’t defined by how many people like you or want to spend time with you.

Start by doing things you enjoy by yourself.

Go to a movie, take yourself out for coffee, or start a hobby you’ve always wanted to try.

Learn to appreciate your own company without feeling lonely or restless.

Reminder: Being alone doesn’t mean being lonely—it’s a chance to reconnect with yourself and grow stronger from within.

6. Surround Yourself with Supportive People

While learning to be happy on your own is powerful, surrounding yourself with the right people can also make a huge difference.

Pay attention to how others make you feel.

Do they uplift you, support your goals, and make you feel appreciated?

Or do they belittle you, drain your energy, and make you second-guess yourself?

Don’t be afraid to set boundaries or distance yourself from people who consistently bring you down.

Healthy relationships should feel safe, supportive, and balanced.

Reminder: A few genuine, caring friendships are worth so much more than a long list of shallow connections.

7. Celebrate Your Wins—Big and Small

Many of us are quick to brush off our achievements, worrying we’ll seem arrogant if we celebrate them.

But recognizing your wins—no matter how small—builds confidence and reminds you of your worth.

Maybe you aced a presentation, had the courage to speak up in a group, or finally finished a task you’ve been avoiding.

Celebrate it!

Confidence grows when we give ourselves credit where it’s due.

Tip: Start a “Win Journal” and jot down one thing you accomplished each day, even if it’s something small like making your bed, trying a new recipe, or standing up for yourself in a conversation.

8. Take Care of Your Body

Self-love isn’t just about how you think and feel—it’s also about how you treat your body.

Pay attention to what your body needs: eat meals that make you feel good, stay hydrated, get moving, and make sleep a priority.

You deserve to feel strong, healthy, and well-rested.

Tip: Pick a physical activity that feels fun, not forced.

Whether it’s dancing in your living room, getting your steps in on a walk, lifting weights, or stretching with some yoga, find something that makes you look forward to moving your body.

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9. Prioritize Rest and ‘Me Time’

You’re not a machine, and you don’t need to “earn” your rest.

Taking breaks and allowing yourself time to recharge isn’t lazy—it’s necessary.

Whether it’s getting lost in a good book, enjoying a warm bath, or simply sitting in silence for a few minutes, these moments are vital for your well-being.

Tip: Add “me time” to your calendar and treat it like any other important commitment. You deserve time to rest, reset, and care for yourself.

Affirmation: “Rest is not a reward—it’s a necessity, and I deserve it.

10. Practice Saying Positive Affirmations

Affirmations might feel a little awkward at first, but they can work wonders for shifting your mindset.

Repeating kind, empowering statements helps build confidence and quiet those critical inner thoughts.

Examples:

  • “I am worthy of love and respect.”
  • “I am proud of who I am becoming.”
  • “I am enough, just as I am.”

Tip: Say your affirmations out loud in the morning or write them down in a journal every day.

Over time, they’ll become second nature.

11. Invest in Yourself

Self-love also means recognizing that you are worth time, energy, and resources.

Invest in things that bring you happiness, spark your curiosity, or help you grow.

Take a class you’ve been curious about, start a passion project, pick up a new hobby, or invest in therapy.

Every step you take to invest in yourself is a step toward building confidence and self-worth.

Tip: Make a list of hobbies, classes, or activities you’ve always wanted to try, and pick one to start this month.

12. Forgive Yourself

Everyone makes mistakes, says the wrong thing, or falls short sometimes.

Holding onto guilt and replaying those moments over and over doesn’t help you grow—it keeps you stuck.

Take responsibility if needed, learn from the experience, and then let it go.

Forgiving yourself is one of the most freeing acts of self-love you can offer.

Affirmation: “I am allowed to be imperfect. I forgive myself, and I will keep moving forward.”

13. Remember That Self-Love Is an Ongoing Practice

Self-love isn’t something you check off a to-do list—it’s an ongoing practice that requires patience, consistency, and kindness toward yourself.

Some days will feel easier than others, and that’s OK.

What matters is that you keep showing up for yourself, even on the hard days.

Celebrate your progress, no matter how small, and don’t let setbacks erase the steps you’ve already taken.

Reminder: Growth isn’t always linear, but every small step forward counts.

Wrapping Things Up

Learning how to love myself and be confident has completely changed my life.

I stopped being a doormat for others, stopped letting people treat me like their emotional punching bag, and started believing that I deserve to feel confident and proud of who I am.

It wasn’t an overnight transformation, but with time, I noticed how much better my life felt.

My work improved, my relationships became healthier, and I started showing up for myself in ways I never had before.

Most importantly, I felt happier.

I hope these tips can help you start your own journey toward self-love and confidence.

You deserve to feel strong, capable, and at peace with who you are—every single day.

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